NAPA SafePay Payment Integration

The NAPA Gift Card program is a great way to drive sales for any gift-giving occasion: birthdays, congratulations, back-to-school, thank you, holidays, and more. Stores that participate in the NAPA Gift Card program will not only benefit from the customer buying the gift card, but also from the increased traffic of customers redeeming the card. It’s also a great way to reach new customers.

The NAPA Gift Card program is available at all NAPA company owned stores, as well as independently owned NAPA AUTO PARTS Stores and NAPA AutoCare Centers that sign up for NAPA SAFEPAY+. The NAPA Gift Card is exclusive to NAPA and can only be purchased and redeemed at participating NAPA SAFEPAY+ locations.

Stores connected to the NAPA SAFEPAY+ network can enjoy the low cost of the NAPA Gift Card program. There are no hidden costs or monthly fees. Additionally, there are no transaction fees.

The NAPA Gift Card program also has many benefits for customers. There are no customer fees, no declining balances, no expiration dates, and no dormancy costs. Customers can reload a card with as little as $5.00 and as much as $500.00, but the total value may not exceed $1,000.00. The cards cannot be redeemed online and may not be used as payment on a credit account. Additionally, the cards must be safeguarded, as they will not be replaced if lost or stolen.

All store locations currently enrolled in NAPA SAFEPAY+ will receive a free NAPA Gift Card starter kit. The kit includes 100 free NAPA gift cards, a display rack, some in-store marketing materials, and a user guide. New locations that enroll in NAPA SAFEPAY+ will have a starter kit automatically shipped to them at no cost. Additional NAPA Gift Card materials, including gift cards, can be ordered at www.shopNAPA.com. Simply visit the section designated for NAPA SAFEPAY+.

Don't miss out on all the benefits of the NAPA Gift Card program. It’s a perfect gift that’s easy to buy, easy to give, and easy to redeem! It’s one of the many perks for participating in NAPA SAFEPAY+.

The popularity of gift cards in the U.S. has grown significantly since their introduction in the mid 1990s.

Two-thirds of all consumers have purchased at least one gift card.
Fifty-five percent of gift card recipients need more than one trip to deplete the value of their card.
In 2004, the average value of gift cards was $59.
In 2005, consumers spent at least $35.3 billion on gift cards.
Two-thirds of adults who like to receive gift cards enjoy receiving them throughout the year.
Eighty-one percent of consumers purchase gift cards for birthdays, versus 67% for holidays.

(Sources: American Greetings, epaynews.com, Green Sheet Quarterly, National Retail Federation)

“ NAPA SAFEPAY+ is a Godsend. In our first month, our credit card processing fees went from $2800 to $2300, saving us roughly 18%. NAPA SAFEPAY+ has been very cost efficient and has all but eliminated any problems our old processing system was causing. The customer service we now provide to our clients is unmatched within the industry.”

-Kim Cook of San Luis Auto Parts, San Luis Obispo, CA. Enrolled in NAPA SAFEPAY+ 7/14/10

Gift Cards

Gift Card Statistics

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